How to be an Instagram influencer


If you're thinking about becoming an Instagram influencer, it's important to know what makes a good one. A lot of people think that the only way to get noticed on Instagram is by posting lots of pictures and having more followers than other users. But this doesn't work! Sure, it might work for some people—but not for most of us. How can you get noticed and build your following without seeming desperate? It's easy: Connect with people! Let them see who you are before trying to convince them that they need to follow your account to see more content from you. Here's how:

Do something good.

You can also be an advocate for a good cause.

  • Share a good cause. This might be helping the homeless, or it could be raising money for cancer research, or it could be raising awareness about world hunger. The point is that you're doing something good and sharing it with your followers, who will then have the opportunity to do their good work in support of that exact cause!
  • Be kind to others: If someone needs help with something (or if you want to give them something), don't hesitate—you'll feel better about yourself when you help someone else out!

Be unique.

You will be judged by the quality of your content, not by how much you post. Take time to look at other accounts and see what they’re doing well. Then, use those elements in your posts to stand out from other influencers on Instagram. No one wants to follow someone who looks like everyone else on social media!

Have a consistent style, then shake it up to keep your followers on their toes.

  • Consistency is important. You don't want to be a one-trick pony, so don't change too much about yourself or your profile every time you publish a new post. But if something isn't working for you and your followers, don’t be afraid to shake things up a bit.
  • Try new things! As an Instagram influencer, you must try different types of content—you never know what might catch fire with the audience (or even just make them laugh). The best way to do this is by testing out shots from different angles or shooting in locations where no one has ever been before (like at their home). This can also help build brand awareness if someone sees their favorite influencer posting photos of themselves at home and thinks that they look like monkeys!
  • Don't be afraid of failure; mistakes happen! It's always better not having done something than trying and failing miserably because then at least there was some learning involved instead of just getting burned badly over and over again.*

Create an eye-catching bio.

Your bio is where you'll tell people a little bit more about yourself and your work. It's also a great place to give them something to click on, so make sure it's easy for them to find what they're looking for.

  • Keep it short and sweet: The average Instagram bio is just eight words long, but if yours is longer than that then make sure that information is relevant and useful! Don't forget about the links! Add links so people can easily follow along with what you do online—and if they want more specific details about where these things are located (like websites), give those too!
  • Use your bio as an opportunity: If there's anything else important going on in this world right now besides the fact that eating ice cream makes us happy then maybe we should talk about that instead of worrying about how many likes our profile gets every day...

Post consistently, but not too much.

You should post consistently, but not too much.

If you post too little, people will think that you don't care about your followers and that the whole thing is a waste of time for them. If you post too much, they'll get annoyed by all the notifications on their phone and stop following you. The sweet spot is somewhere in between: once every day or two when there's something newsworthy happening in your life (like an important trip or event), then maybe a few times per week—but never more than once an hour!

Use hashtags carefully.

Hashtags are a great way to help you connect with other influencers, find content that's relevant to your interests and make sure that your followers see what you post.

Here are some tips on how to use hashtags:

  • Use them in every caption of an image or video. The more times you use a hashtag, the better chance it has of being found by someone looking for similar content (and hopefully following along).
  • Keep it short—no more than three hashtags per post. If there are too many words between two hashtags, people might miss them altogether and just scroll past instead of clicking through all 828 photos of cats sitting on couches in their PJs!

Try Instagram Stories.

Instagram Stories is a great way to connect with your followers and share behind-the-scenes content. It's also a great way to show new products, giveaways, and more!

You can create the story by clicking on the camera icon at the top right corner of your profile, then choosing "New Story" from there. You'll be able to customize what will be included in your post (including who you are sharing it with) before sending it off into cyberspace!

Create an aesthetic feed and create a theme for it.

To create an aesthetic feed and theme for it, you'll want to select a consistent color scheme. You can use this as your main base color throughout the rest of your feed and make sure that it's used across all of your photos. Additionally, you should use the same filter (or at least one very similar) in every photo so that people who visit your account will feel like they're seeing something cohesive with each other. Finally, pick an easy font that works well with whatever else is going on in those particular shots—for example: if there's text in one or two of them, go for something simple like Helvetica Neue Light or Arial Black; otherwise, stick with something sans serif like Futura Bold Condensed Italicized Condensed Italic Bold Condensed Italic DemiBold Regular Italic SemiBold etcetera.

The secret to being an Instagram influencer is connecting with people and showing them who you are.

The secret to being an Instagram influencer is connecting with people and showing them who you are.

  • Be real, be authentic, and be yourself. People want to see the real you; they don’t want a fake persona that has nothing in common with them or their interests. They want to connect with your passions and interests so they can see how much fun it is for you to do what you do!
  • Share your stories—like any good storyteller would do (and this includes stories from other people). You need these stories as part of your life story because they will help others relate better when interacting with YOU online too!


In the end, it’s all about sharing yourself with your community and having fun—and that’s what makes Instagram so great! You can use this platform to do some good in the world by sharing your own experiences and getting people excited about them. And if you want some more tips from us, check out our other posts on how to start your own YouTube channel or social media strategy for your business.

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